Rupeya Mobile App Redesigning Case Study
How did our redesigning of Rupeya lead to 85% User Growth
Industry
Finance
Location
Gurugram, India
Project
Mobile App Redesigning
Time for a short story ✍️
Rajesh (32) is a husband and father of two living in a metropolitan area. While committed to his family, his current skills and experience limit his ability to secure a high-paying job that affords a comfortable lifestyle in the city.
Rajesh turned to a mobile app called Rupeya with the hope of generating passive income. However, the app’s interface proved to be unintuitive and difficult to grasp. The lack of clarity left him feeling frustrated and stuck, hindering his ability to leverage the app effectively.
Age
32 Years
Married
Yes
Kids
Yes (2)
Location
Gurugram, India
Degree/Skills
Nothing
Using App
Rupeya
Goal
To make living
Issue & Pain Points
Not able to understand the app
Problem and Pain Points 😖
Only 20% of users are able to use the app without any confusion!
The rest of the users are having a lot of doubts and confusion about the current interface
*Report given by the marketing team in EverAdNet
Example of a screen with pain points 🤔
After conducting user interviews and looking at the data of the customer support team, We came to know that the majority of users are having the following issues:
Q1: What to do after installing the app?
Q2: What are all the features in the app?
Q3: How can I share an offer?
Q4: What is the reward for a particular activity?
Q5: How to redeem the balance in the bank?
and more
Before proceeding, let us see what Rupeya is all about.
What Rupeya is all about?
Rupeya is an online marketplace of digital financial products like credit cards, online banking, and Demat accounts for users who want to create a stable passive income by doing online work.
Targeted Audience
Gender
Male, Female, Others
City and State
Pan India
Age
18-35 years old
Occupation
Any
Tech Knowledge
Medium
Goal
Generate Passive Income
UI/UX Strategies we followed
User Interviews
Competitors Analysis
Competitors Weak Points
Design Taste Research
User Interviews
5
Interviews
8+
Hours of interaction
25+
Queries and Pain Points
Pain Points
- Hard to understand the concept of earning
- Not able to earn money from some of the offers
- Too much information confuses us
- Design is not so friendly to use
- Too much friction while earning and transferring amounts to the wallet/bank accounts
Key Takeaways
3-6 times/day
Usage Frequency
3/5
Difficulty level
₹35k
Average Income
6 hrs/day
Working hours
Competitor Analysis
Our two main competitors were Rocket Singh and GrowMo. They are doing great in this market, but no product can be perfect in all aspects. So, we tried to figure out points where our competitors were lagging.
These points helped us to promote our product more confidently and gave us an upper hand.
Competitor’s Weak Points
- No referral bonus or rewards to their users.
- By looking at the reviews and ratings of our competitors on the app stores, the number is 4/5 stars.
Design Taste
We got to know that people nowadays are looking for a subtle design that makes it easy to understand the product in this category.
Results & Outcome
35%
hike in
Average Monthly Income
Our app design helped users to understand the market in more depth and it also helped them to increase their average monthly income by up to 35%.
Impact and Results
65%
users retained
Using some online Google Ads and Facebook we captured a lot of new users. After this, we maintained to retain 60-70% of users who came through ads on our platform.
Daily Active User
1000
in the first month
We got to see that more than 1000 users were active daily in the first 30 days of our launch.
Total income generated
INR 15,00,000
in the first month
Google Play Store Ratings and Reviews
4.7/5
⭐⭐⭐⭐⭐
Reviews from Play Store
Nice app and easy to use. The interface and all the processes of tasks is very easy for everyone.
Rupeya app has been a pleasant surprise on my journey to explore different ways to earn money. While it’s important to approach earning apps with caution, Rupeya has offered a user-friendly experience and the potential for some extra income.
This application is very good, with its help you can earn lakhs of rupees at home without investment. I have earned many rupees with the help of this app.
This app is super and makes online earning through share and earn with easy steps I likes this app nice
Such a Great App For Lots Of Earning And This Is Absolutely Free without Investment ❤️❤️❤️🔥🔥💞🤑🤑🔥🤑🤑
Very nice and useful app and money earning also .very happy . I earn some money extra from this app.
Learnings and Outcome
- By doing this project I got to learn that the more research we do on the user’s behavior and user pain points, the better and better product we will make.
- Overall Rupeya got 200K+ users till when I was in the organization. More than 10,000 daily active users were earning more than 20Lakh rupees per month.
- In between there were some iterations of the designs to enhance some weak sections of the products. We always tried to keep our KPIs in mind so that we could drive the result out of our strategy in design that we wanted.
- Having a good team with a clear vision and goals is good. They will allow you to lead the product and learn the best out of it.
